Boaz About

About

Born and raised in Israel to Iraqi immigrant parents, BOAZ spent most of his youth on the soccer field, or playing in a
band with fellow classmates. But it was his grandfather’s wardrobe and his custom-made suits from the early fifties
that had the biggest impact on him that eventually led him into the world of fashion. He started by alternating and
redesigning his clothes, making his own pieces by hand, “I could never find the things I liked in the stores, so the
easiest way was to just make them myself.” By the time he was seventeen BOAZ was selling his designs to friends
and family, establishing himself as a local (and most likely the only) teenager couturier.

BOAZ decided it was time to pursue his childhood passion so he entered the Shenkar Fashion College in Tel-Aviv
after serving the requisite three years in the Israeli Army. His final collection before graduation brought him to an
international competition in Italy. He returned to Israel invigorated and began his foray into professional fashion work
as a designer and stylist for television and theater work. However, eager to learn and grow professionally, BOAZ
decided to move on and experience the larger world of fashion, so in 1996 BOAZ left Europe for New York where he
would encounter his greatest inspiration.

After gaining valuable experience from fashion companies such as Yigal-Azrouel, Alice & Trixie, and Nili Lotan, BOAZ
turned the dream of launching his own line into a reality. Since music is one of Boaz’ greatest loves (2nd to design)
his spring ’08 collection skillfully fuses these two art forms, the result is an edgy hip women’s contemporary
collection. The trouser collection pays homage to women rock icons of the 60’s, 70’s & 80’s that greatly influenced
Boaz’ design aesthetic and style. The six distinct pant styles are named after musicians such as Chrissie Hynde
(referred to as the Chrissie pant), Annie Lennox (Annie pant), Janis Joplin (the Janis pant), Debbie pant (as in Harry),
Joni pant (Mitchell) and Nico pant (Christa Paffgen). Feminine fitted blouses with option of a tie, the quintessential
little black dress, fitted blazers & motorcycle jackets complete the collection. The line’s trademark logo in the shape
of a red X is cleverly displayed on the pocket, yoke, sleeve or collar of the collection.

The Boaz girl is a young- at-heart, modern thinking woman. Boaz was inspired by the women he had come to love in
his years in New York. “She is fashion-forward, edgy and confident, a woman who follows her own path in life and
loves to express her own individuality through her clothes”.

The Designer